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On The Hook Store

Find our top-of-the-line lures and merchandise

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Our story 

On The Hook's goal is to reuse and recycle old lures. Additionally, we create new high-quality soft bait lures for all your needs. Our company works on making you the angler you want to be while helping the environment. 

Ryan, co-founder of On The  Hook


The reason why I made this company is because of my passion for fishing and also the environment. Our business allows torn-up lures with no meaning to be reused and recycled while creating new and high-quality lures.  

RJ, co-founder of On The Hook


My name is RJ. As an outdoor lover, fishing has always been a favored activity. On The Hook unites my creative passion with my love for fishing.  

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